Chipotle vs. Moe’s

Chipotle was founded in 1993 as a “Mexcian Grill”. They were the first to capitalize on the untapped market for Mexican food in the United States.

Moe’s was founded in 2000 as a “Southwest Grill”. Moe’s couldn’t be profitable as the second-best Mexican Grill in the country, so they branded themselves differently. It’s not surprising it was founded by a company called “Raving Brands”.

Moreover, there is no “Moe”. Moe stands for “Musicians, Outlaws, and Entertainers,” which makes sense given all the American pop-culture references in their restaurants. Moe’s took Mexican Food and made it American.

Nobody who thinks Moe’s is better than Chipotle thinks so because she’s conducted a blind taste test of each company’s burrito. She thinks so for the reasons listed above.

Me? I think you could make the same burrito at home for a fraction of the cost.

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