How to be cool

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” ~ Mark Twain

To be cool is to be a part of the majority. By definition, to be cool is to be average, because cool people need to appeal to everyone else in the middle of the bell curve.

This is how “cool” worked when we were in high school, but it’s not how it works in the world of adults.

Instagram, Airbnb, Facebook, Snapchat, Uber, Tindr, Netflix; they all started by purposely not being cool. They started by appealing to the weirdos — the people who were willing to go out on a limb to use an untested product. “An app that lets me find strangers’ homes to sleep in? Awesome!”

Then, the weirdos told their friends. Then those friends told more friends. Only then did the products became cool to use. Not the other way around.

Now, more than ever, to be cool is to be weird.

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