Why Fredonia’s athletes train

The highest complement I can receive is a text from a former athlete telling me that she’s applying what she learned. It goes something like this:

“I’m doing CrossFit now! A lot of what we do is the same stuff that I learned from you. I’m already good at it. And get this, I even wake up early in the morning to do it!”

So what? Why does it matter that a former athlete wakes up early to pick up a barbell a bunch of times?

I’m reading Tim Ferriss’s The 4-Hour Body right now. His idea from the introduction struck me as an underlying reason why Fredonia’s athletes train:

“‘How do you become more productive?’

Richard Branson leaned back and thought for a second. The tropical sounds of his private oasis, Necker Island, murmured in the background. Twenty people sat around him at rapt attention, wondering what a billionaire’s answer would be to one of the big questions — perhaps the biggest question — of business. The group had been assembled by marketing impresario Joe Polish to brainstorm growth options for Richard’s philanthropic Virgin Unite. It was one of his many new ambitious projects. Virgin Group already had more than 300 companies, more than 50,000 employees, and $25 billion per year in revenue. In other words, Branson had personally built an empire larger than the GDP of some developing countries. Then he broke the silence:

‘Work out.’

He was serious and elaborated: working out gave him at least four additional hours of productive time every day.”

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