Little by little, over time, tweets add up. Sometimes hundreds of tweets, sometimes hundreds of thousands of tweets. Collectively, they should tell a story.
What’s the story?
If someone looked at your Twitter page, could she tell within five seconds what you stand for? What change you’re trying to make? What you have to offer? (h/t Donald Miller)
It’s nice to get followers, and it’s nice to get attention. But there’s no point without a clearly defined purpose.